AI amplifies organisational pain points.
AI takes over execution and makes delivery faster:
Existing organisational bottlenecks will be amplified.
Existing lack of direction will accelerate waste.
Most companies are just adding AI as a tool to broken products and processes.
Towards AI-native organisations
AI is forcing a deep rethink of both product and organisation. The “Playmaker” Product Operating Model rebuild your organisation around 3 principles:
Accountability
Subject-matter leaders are shifting from execution to AI agent orchestration. Expertise and ownership have never mattered more.
Vision
AI is taking over the craft. Strategy and critical thinking become the differentiators.
Simplification
AI multiplies individual output but that leverage shrinks as team size grows. Communication, simplification and orchestration become foundational.
Full business transformation or fractional
We help you redesign your organisation around your context
Iconic products under extreme constraints
The Playmaker Product Operating Model was forged in elite working environments: scale-up automotive, including McLaren and Lotus Cars.
Stress-tested
Under journalist and customer scrutiny from the 1st MVP
Across regulated and non-regulated systems
From pure software products to software embedded within complex hardware and interconnected systems
Proven by results
12 designers vs. 400 at a competing companies
Competing against studios with four times the budget
A full system delivered by fewer than 50 people, a fraction of the Tech industry budget
FOUNDER
Designer & Systems Thinker
Jean Loeillet, founded the first-ever Interaction Design team at Lotus Cars.
Since then he has developed a reputation in building highly efficient teams working on elite products.
His formula: a Product Operating Models built around accountability, vision and simplification.
Precisely what AI demands.

