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Executive Design Movement is building a network of leaders who believe vision is the next competitive frontier.
Whether your strategic intent doesn't fully translate into product experience, you want to shift company culture due to growth or transformation, or you simply want to debate the future of the discipline, let's connect.
How to Apply?
Executive Design focuses on flows and systems, not a pre-built toolbox. This makes it adaptable across company size, sector, and particular context.
For Founders (Pre-Scale)
Strategic Guidance
The Goal: Embed vision systems before complexity sets in, ensuring culture scales correctly from day one.
The Approach: A full C-level function is too heavy here. The gap is filled by a Strategic Advisor or Non-Executive Director (NED) who guides product north star and cultural DNA without the overhead of a full department.
For Scale-Ups
The Structure
The Goal: Turn rapid growth into sustainable competitive advantage rather than organisational chaos.
The Approach: Establish the Executive Design Function to address both dimensions:
Product: Move from ad-hoc "heroics" to systematic vision
Organisation: Design the employee experience intentionally to maintain momentum as headcount multiplies.
For Established Companies
The Transformation
The Goal: Break the inertia of disconnected product lines and resistant cultures.
The Approach:
Product: Establish the function to own desirability across the portfolio, ending "strategy by committee."
Organisation: Map the Translation Layer to identify exactly where it breaks, enabling targeted transformation rather than broad, vague change programmes.
The Pilot
Proof before commitment
The Goal: Validate the methodology by applying Executive Design to one specific initiative.
The Approach:
Product: Unblocking a stuck product line.
Organisation: Diagnosing why a transformation initiative keeps stalling, or mapping where strategic intent breaks down in a key function.