Innovation project with no return on investment

Companies might spend significant budget and energy on innovation, and still see insufficient returns.

Here is the quadruple lock you may be facing:

1/ A design team built to deliver, not to influence product direction.
2/ Overlapping roles between functions (Design, Product, Project) that neutralise vision and remove any neutral orchestration.
3/ A delivery process that optimises speed but does not allow a North Star to emerge. Agile only.
4/ A culture that no longer fits your objectives.

This cannot be solved by traditional business transformation.

It requires vision transformation.
A refoundation of design leadership as a discipline that influences the business and operates beyond craft.